Define Your Sonic Vision
As per your course notes, creativity starts with imitation and intentional research. Use this dashboard to study the market. Select a category below to explore top brands, analyze their "Sonic Identity," and listen to the reference tracks directly.
Select a Brand
Category Insight
Select a category to see insights.
TECH / LIFESTYLE
Apple
Known for setting trends. Styles range from minimalist, catchy indie-pop to high-energy electronic. Lyrics often focus on "New," "Go," "You," and "Color."
Reference Playlist
Sonic Fingerprint
Does your music match these levels?
Key Genres for Brand
Your Action Plan
Step 1: Intentional Research
- Study the market (use the dashboard above).
- Listen to successful artists with placements.
- Imitate early on to learn the rules.
- Avoid guessing; analyze specific brands.
Step 2: Create Reference Playlist
- Use TuneFind (TV/Games).
- Use iSpot.tv (Ads).
- Search YouTube for "Ad Playlists".
- Check Licensing Company sites.
- Goal: Find where your sound fits.
Step 3: Determine Your Fit
- Can you pivot to a new sound?
- Are you fitting Trailers or Influencers?
- Don't be afraid to explore new sounds.
- Align your brand *after* understanding the market.